Media King

Media King
芸能王 (Geinō-ō)
Also Known As
Nicknames	Disco King
Biographical
Nationality	Japanese
Physical
Hair Color	Dyed Red
Eye Color	Brown
Associations
Relationships	Kazuma Kiryu (former enemy, employer)
Occupation	Real Estate Mogul Member of the Five Billionaires (formerly) Advisor
Affiliation	Five Billionaires
Other
Fighting Style	Shotokan Karate
Appears In	Yakuza 0

Media King (芸能王, Geinō-ō) is an antagonist featured in the Real Estate Royale side story of Yakuza 0.

Profile

Personality

The Media King is a loud, flamboyant man who enjoys dressing lavishly and acting theatrically. He frequently works in phrases and words from other languages into his sentences, such as "me gusta," "c'est la vie," or "mein gott".

The Media King does not like his title and prefers to be referred to as "the Disco King," though nobody ever calls him by that nickname, much to his frustration. The Media King is a skilled dancer and he particularly likes dancing to disco. His favorite song is "I'm Gonna Make Her Mine" by Miracle Johnson.

Background

The Media King is a member of the Five Billionaires; the cabal of unscrupulous real estate moguls that controlled most businesses in Kamurocho during the 1980's. He controlled the area around Shichifuku Street and specialized in the nightlife business; owning multiples discos, theaters and hotels.

When he was younger, the Media King was a professional dancer and actor. He eventually formed his own talent agency, which grew big enough that it allowed him to join the Billionaires.

Involvement

Yakuza 0: 1988

The Media King is the last of the Five Billionaires that Kazuma Kiryu could take on; with his territory only becoming available for takeover after the other four Billionaires had been defeated.

When Kiryu acquires 30% of the Media King's territory, the Billionaire breaks into Kiryu's offices and threatens him, and Yamanoi and Marina back down. Despite his intimidation, Kiryu and his allies refused to surrender.

After 60% of the King's businesses are taken over, the Media King kidnapped Marina from Kiryu's office and took her to Maharaja, leaving a message for Kiryu to find him there. Once Kiryu arrives, he finds the Media King and his goons forcing Marina to disco dance non-stop, lest she be shot. Using Marina as a hostage, the Media King challenges Kiryu to a dance-off, where the winner would take 10% of the loser's holdings, to which Kiryu agreed. Regardless of the outcome, after the dance contest finished, Marina is released and returned to the office with Kiryu.

Once Kiryu acquires 90% of the Media King's holdings, the Billionaire calls Kiryu to the parking lot on Shichifuku Street for a final battle. There, the Media King and several of his goons fight against Kiryu, but are defeated after a long, grueling battle. Immediately afterwards, the true mastermind behind the Five Billionaires, the Finance King, reveals himself. The Finance King had hoped that the other Billionaires would be able to stop Kiryu, but upon their failure, he decides to take care of him by himself. The Finance King unleashes two of his assassins on Kiryu and the Media King, but the duo manages to defeat them by joining forces.

Due to the Finance King's betrayal, the Media King decides to join Kiryu's company as a manager and will go on to help him during the final confrontation with the Finance King soon after.

Fighting Style

Despite his slender, gaunt appearance, the Media King is actually the most skilled fighter out of all the Five Billionaires. He uses Joji Kazama's moveset from Yakuza 3, and mostly deals damage by dodging behind Kiryu and then unleashing long, highly-damaging combos against Kiryu's back.

He will aggressively pursue Kiryu around the arena, making it difficult to put distance between Kiryu and himself. Though he flinches easily if his combos are interrupted, the attacks in the combos are very quick so it can be very difficult to land a hit before he strikes again.

Gallery